Privacy policy

Last updated: September 26, 2026

This Privacy Policy describes how DA WAVE ESSENTIAL (Da Wave Essentials LLC) ("DA WAVE ESSENTIAL," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit dawaveessentials.shop (the "Site"), make a purchase, or join our email or mobile messaging programs.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or sign up for our email or mobile messaging programs. In this Privacy Policy, "Personal Information" means any information that can identify an individual, including the information described below.

Device information

  • Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, pages and products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, perform analytics to improve the Site, and, where permitted, measure and deliver relevant advertising.
  • Source of collection: collected automatically when you access the Site using cookies, log files, web beacons, tags, and pixels.
  • Disclosure for a business purpose: shared with Shopify (store platform), Klaviyo (email and mobile messaging), Google (analytics and advertising), Meta (Facebook and Instagram advertising), and TikTok (advertising).

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number. Payment card details are processed by our payment providers; we do not store full card numbers.
  • Purpose of collection: to fulfill your order, process payment, arrange shipping, send invoices and order confirmations, communicate with you, screen orders for fraud, and, in line with the preferences you have shared with us, send you information about our products.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with Shopify, our payment processors (including Shopify Payments, Shop Pay, PayPal, and Apple Pay), shipping carriers, and Klaviyo.

Customer support information

  • Examples of Personal Information collected: name, email address, phone number, order number, and the content of messages you send us.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with Shopify and the email and customer service tools we use to respond to you.

Children

The Site is not intended for individuals under the age of 13, and our mobile messaging program is only available to individuals 18 years or older. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, contact us at contact@dawaveessentials.com and we will delete it.

Sharing Personal Information

We share your Personal Information with service providers who help us run our business and fulfill our contracts with you. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Klaviyo to send email, SMS/MMS, and RCS messages. You can read more about Klaviyo's privacy practices here: https://www.klaviyo.com/legal.
  • We share order details with payment processors and shipping carriers to complete and deliver your purchase.
  • We may share Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request, or to protect our rights.
  • If our business is sold or merged, Personal Information may be transferred as part of that transaction, subject to this Privacy Policy.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We use advertising pixels from Meta (Facebook and Instagram), Google, and TikTok. Through them, we share information about your use of the Site, your purchases, and your interaction with our ads on other websites with these advertising partners. Depending on your location, you may be asked to consent to these cookies before they are used.

For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

Mobile Messaging Program (SMS/MMS and RCS)

How you join. You may join our mobile messaging program by entering your phone number at checkout and checking the marketing consent box, by submitting a sign-up form on our Site, or by texting a keyword to our number. By opting in, you agree to receive recurring automated promotional and personalized marketing text messages from DA WAVE ESSENTIAL at the number provided. These messages may include cart reminders, product launches, offers, and order updates. Messages may be delivered as SMS, MMS, or RCS (Rich Communication Services), depending on your device and carrier.

Key terms. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to any message to unsubscribe, or reply HELP for help. You can also email contact@dawaveessentials.com for help or to opt out.

What we collect. When you join, we collect your phone number, the date, time, and method of your opt-in, and your interactions with our messages. We use this information only to send you messages, respond to you, and manage your subscription.

How we protect it. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers who help us deliver the program (such as our messaging platform Klaviyo, its RCS partners, and wireless carriers). These providers may use it only to deliver messages on our behalf. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY.

We may disclose information as required to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. California Civil Code Section 1798.83 and the General Data Protection Regulation 2016/679 (GDPR) allow California and European Union residents to request information about our disclosure of program information to third parties for their direct marketing purposes. As stated above, we do not make such disclosures.

For full program terms, see our Terms of Service: https://dawaveessentials.shop/policies/terms-of-service.

Using Personal Information

We use your Personal Information to provide our services to you. This includes offering products for sale, processing payments, shipping and fulfilling your order, providing customer support, preventing fraud, and keeping you up to date on new products, services, and offers through the channels you have agreed to.

Lawful Basis (EEA and UK Residents)

Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA") or the United Kingdom, we process your Personal Information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and us;
  • Compliance with our legal obligations;
  • Our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

We keep your Personal Information for as long as needed to fulfill your orders, maintain our business and tax records, and meet legal obligations, or until you ask us to delete it. We keep records of mobile opt-outs so we can continue to honor your choice.

Automated Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you. We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. This includes:

  • A temporary denylist of IP addresses associated with repeated failed transactions, which persists for a small number of hours.
  • A temporary denylist of credit cards associated with denylisted IP addresses, which persists for a small number of days.

Selling and Sharing Personal Information

We do not sell your Personal Information for money. Under some U.S. state privacy laws, the use of certain advertising cookies and pixels may be considered "selling" or "sharing" Personal Information for targeted advertising. You can opt out by emailing contact@dawaveessentials.com with the subject line "Do Not Sell or Share," or by using a browser that sends a Global Privacy Control signal, which we honor. We do not knowingly sell or share the Personal Information of consumers under 16. Mobile opt-in data is never sold or shared, as described above.

Your Rights

GDPR

If you are a resident of the EEA or the United Kingdom, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR resources: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

California and Other U.S. States

If you are a resident of California or another U.S. state with a consumer privacy law, you may have the right to:

  • Know and access the Personal Information we hold about you;
  • Port it to a new service;
  • Correct it;
  • Delete it;
  • Opt out of its sale or sharing for targeted advertising.

We will not discriminate against you for exercising these rights. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us.

How to Submit a Request

To exercise any of these rights, email contact@dawaveessentials.com with the subject line "Privacy Request." We may need to verify your identity before completing your request.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. Cookies make your browsing experience better by allowing the Site to remember your actions and preferences (such as your cart and login). They also provide information on how people use the Site. We use the following types of cookies:

  • Strictly necessary cookies: set by Shopify to power your shopping cart, checkout, secure sessions, and customer login.
  • Analytics cookies: set by Shopify and Google Analytics to help us understand how visitors use the Site so we can improve it.
  • Marketing cookies and pixels: set by Meta, Google, TikTok, and Klaviyo to measure our ads and show relevant offers.

The length of time a cookie remains on your device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies through your browser settings, often found in your browser's "Tools" or "Preferences" menu. For more information on managing cookies, visit www.allaboutcookies.org. Removing or blocking cookies can affect your experience, and parts of the Site may not work fully.

Blocking cookies may not completely prevent how we share information with advertising partners. To opt out of these uses, follow the instructions in the "Behavioral Advertising" section above.

Do Not Track

Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. We do honor Global Privacy Control signals as described above.

Security

We use reasonable administrative, technical, and physical safeguards to protect your Personal Information. However, no method of transmission over the internet or electronic storage is completely secure.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this page shows when it was last revised.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@dawaveessentials.com or by mail at:

DA WAVE ESSENTIAL
16 Hazel Ave
Livingston, NJ 07039
United States

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with your local data protection authority. U.S. residents may also contact their state Attorney General.